
Nonprofit Intelligence Quotient

We deeply connect nonprofits with their audiences
to amplify their impact.
Bridge the gap! Know what your audiences really think.
How that’s a win for you!
CLIENT RESULTS
Result -Sustainable Sciences Institute: “We've raised funds from new target audiences, as well as tripling our grants.-- CEO, SSI
Result – Coda Alliance: “Sales of Coda’s ‘choose your own way’ GoWish cards increased by 11% in one year.”—Coda Board President
Result - Bill Wilson Center: Press Summit’s Media Reach totaled 17,963,547. Kicked off a new government program to end youth homelessness by 2020
How do we do it?

Introducing NPIQ’s
Key Program A2SKTM
A2SK is NPIQ’s signature approach to Interviews and Analysis, using Strategic Design Thinking.
Ask insightful questions
Analyze and interpret
Synthesize for insights
Knowledge for success
Why Is A2SK More Effective Than Other Audience Analysis?
It’s in our diverse expertise.
Results in Ability To:
Read between the lines to analyze what a person is really saying
Create environments and questions that stimulate discussion, via phone or in-person, that provides a deeper understanding of issues
Probe deeply for unexpected and fundamental issues that others don’t capture (because it’s based on human input.)
Synthesize multiple audiences responses and turn them into captivating messaging
Marry messaging and powerful imagery to instantly reflect your story across all aspects of your brand
Our Experience
Registered Nurse with deep Behavioral Psychology
Journalism Background
Certifications in Human-centered Design / Design Thinking
Marketing/ Communications
Brand Strategy / Visual Branding
With deep, real input from your audiences,
creates greater impact in everything you do.

See our Client Case Studies

And NPIQ can help you with all of that!
OUR SERVICES
Consulting Services
Leveraging our expertise to benefit the social sector
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A2SK: Direct audience interviews & analysis
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Audience-based Messaging
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Impactful Branding: Marrying messages and imagery to tell your story
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Marketing Strategy
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Social Media & Public Relations Strategy & Development
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Content Strategy
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Image Strategy
Workshops & Coaching
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Messaging / Strategic Partnerships
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Storytelling: The Marriage of
Messaging and Imagery -
Communicating with Donors and Partners
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Fundraising Communications
OUR
CLIENTS
OUR CLIENTS
Our extensive work with nonprofits, as well as consumer and business clients, makes us experts in meeting your needs.
A selection of our nonprofit clients below: Please see our portfolio section for some of the work we have done with them.




















OUR TEAM
A team of leaders merging corporate & nonprofit knowledge to help nonprofits succeed and sustain. All certified in the IDEO practice of Human-Centered Design to better serve our clients. Learn more ...

Marcy Holle
Strategic Audience Analysis Content Strategy/ Development, Messaging & Fundraising Communications
25+ years
Award-winning marketing, communications and content campaigns for F100s & NGOs.
Investigative journalism experience ensures differentiated analysis of audience behavior for winning strategies.

Ellen Rudy
Brand Development: Strategy, Design & Execution
25+ years
Highly effective, award-winning visual branding programs, for-profit and nonprofit sectors

Chris McManus
Strategic Partner
Social Media, Copywriting,
Public Relations

Some of our
NONPROFIT
FUN
FACTS
"Those who tell the stories rule society"
98
HAPPY
NPIQ
CLIENTS
When times get tough…
nonprofit fundraisers get off their butts, get out of the office, and visit donors!
~Plato
GET IN
TOUCH
We can't wait to hear from you
Give us a shout!
Ellen Rudy
ellen@polyphonybranding,com
408-352-5485
Marcy Holle
650-341-5779